In today’s digital world, marketing isn’t just about selling. It’s about storytelling, connection, and showing up with purpose. Whether you’re a beautypreneur, content creator, coach, or a side hustler with a big vision, digital marketing is your gateway to building a powerful online brand and getting paid for what you love to do.
Let’s break down what digital marketing really means and how you can start using it to grow your brand in 2025.
✨ What is Digital Marketing?
Digital marketing is how you promote your products, services, or personal brand using online channels like:
- Social media (Instagram, TikTok, Pinterest, LinkedIn)
- Email marketing
- Websites & landing pages
- SEO (Search Engine Optimization)
- Paid ads (optional)
But here’s the secret: The best digital marketing feels natural, intentional, and aligned with your voice. It’s about turning your everyday content into conversions and building a community, not just chasing followers.
🔥 Why Digital Marketing Matters (Especially for Black Women Creatives)
As a creative woman, your voice, your aesthetic, and your vision matter, and the digital space is where you can amplify all of that. Digital marketing gives you:
- Visibility without needing gatekeepers
- Leads and clients without chasing or begging
- Freedom to monetize your talents and passions
- Authority in your niche or industry
When done right, digital marketing turns your story into strategy. It allows you to show up as you and still get paid.
📲 The Core Pillars of a Strong Digital Marketing Strategy
Here are the key areas you should focus on:
1. Personal Branding
Before the strategy, it’s the vibe. What makes you you? Define:
- Your tone of voice (fun, bold, soft, real, etc.)
- Visual identity (colors, fonts, layout)
- Core message (What do you stand for? Who do you help?)
2. Content That Converts
You don’t need to go viral. You need to be valuable.
- Create content that educates, entertains, or empowers
- Use reels, carousels, stories, and lives strategically
- Always include a CTA (call-to-action), even if it’s just “Save this” or “DM me”
3. Email Marketing
If social media disappeared tomorrow, would you still be able to reach your people?
- Build an email list using freebies or lead magnets
- Send weekly or bi-weekly newsletters with tips, offers, and updates
- Use platforms like Flodesk or ConvertKit to keep it cute & professional
4. Website or Landing Page
Think of your site as your digital home. It should:
- Be clear about who you help and how
- Showcase your services or offers
- Include a contact or booking form
- Be optimized for mobile (don’t skip this!)
💡 Tamiya’s Tips to Make Digital Marketing Work for You
- Plan your content weekly using a content calendar
- Batch-create your posts to save time and stress
- Engage with your audience daily — comments, DMs, polls, etc.
- Track your insights — what’s working? What’s flopping? Adjust accordingly
- Be consistent – your dream audience needs to see you to trust you
🧠 Let’s Talk Passive Income, Too…
Once your digital marketing strategy is tight, you can start selling without constantly being online. This could be:
- Digital products (ebooks, templates, masterclasses)
- Affiliate marketing
- Online courses
- Subscription content or communities
Marketing isn’t just about getting attention. It’s about building a system that works even when you’re sleeping.
💬 Final Thoughts
Digital marketing isn’t overwhelming when you have a clear brand, an aligned strategy, and a bold message. You don’t have to be perfect. You have to be present and purposeful.
Your brand deserves to be seen, heard, and paid. Start where you are, with what you have — and don’t be afraid to show up loud.
Need help building your brand strategy or content plan?
Let’s work together! Click [here] to book a 1:1 strategy session or explore The Power Position™, which is my premium course for bold women ready to step into their digital CEO era.